How has the evolution of the internet and ethics changed the practice Essay

How has the evolution of the net income and ethics changed the practice of marketing communication - Essay Exampleeception doctrine has been relatively easier to substantiate compared to unfairness, and this is specifically applicable for electronic media (Johnson & David, 1996 Whos Watching the Web, www.aaf.org/relations/onlineprivacy.htm). The current study seeks to evaluate the evolution of the net income and ethical and their implications on the practice of marketing communication. It presents the factors which are perceived as unethical by net profit consumers, and the significant predictors of consumers evaluations of fairness and ethicality. The following section presents the review of related literature.The components of the unfairness doctrine suggest that an fundamental law is in discordance only when injury is sustained as an outcome of the marketing communication at a lower place contention. A critical issue has been borne out of the tangibility of the requirements t o justify injury, and the intrinsic intangibility of the net income. Particularly, this has reinforced the tycoon to concretely link an organizations marketing activities on the internet to a monetary or physical injury inflicted on the consumers. This challenge has caused the FTC to dedicate substantial attention and energy to drafting standards for internet marketing communications, in that claims to consumers must be adequately justified through research. However, the issue remains regarding how such a policy that is drafted in the present will be transferable to unfairness issues in the time to come (McGrath, 1999).The FTC has very distinguished and specific principles and guidelines with regards to determining when marketing communications have committed a violation of fairness. The original policy has been drafted on December 18, 1980, with the intention of precluding unfairacts or practices in or touch commerce. Drafting a list that stringently expressed that all that is considered unfair would be unproductive overdue to very dynamic and fast changing market conditions in each industry.