The Coca-Cola Company Coursework Example | Topics and Well Written Essays - 3000 words

The Coca-Cola Company - Coursework Example As the research stresses the company enjoys more flexibility in terms of making decisions at the local levels. Decentralization for the company has also played a role in allowing the top management ample time to focus on long term planning. However, while the firm has decentralized most of its operations, there are certain divisions that are still centralized due to their importance. These divisions include, for instance, the human resource, finance, innovation and strategy division. On the other hand, the market for non-alcoholic beverages continues to grow, and Coca-Cola can use its economies of scale to expand its market base. From the report it is clear the company needs to exploit include, for instance, India and China where there is a high demand for soft drinks due to hot climate conditions. In addition, there is also a growing market for still drinks as more customers are focusing health and wellness. Conversely, in order to remain competitive, the company needs to embrace innovation. Through innovation, the company will be in a position to develop a business strategy that is unique to the competition. The Coca-Cola is a multinational company that specializes in the manufacture of soft drinks. A pharmacist known as Stith Pemberton invented the firm’s main product, Coca-Cola in 1886. However, both the formula and Coca-Cola brand was later sold to Asa Candler in 1889, leading to the establishment of The Coca-Cola Company.

Marketing Analysis Of Md Lanka Canneries Limited Marketing Essay

Marketing Analysis Of Md Lanka Canneries Limited Marketing Essay Socio Cultural Analysis  ­Ã‚ ­Country History The Maldives is a country which is famous for is natural resources of fisheries, which is threatened by global warming and also one of the worlds poorest developing countries. The ancestors of Maldives were probably Sri Lankans and southern Indians who went there before 555 B.C.E. as the history begins Maldivians were originally Buddhists but around in the twelfth century Islam was announced as the national religion. It is a vital factor to focus since Islamic perceives different values and marketing products to Maldives will have focus on this aspect. Geographical setting- Location, Climate and Topography The Maldives is a country which consists of twenty-six coral islands, in the northern Indian Ocean, where the capital city Male. The closest neighbors are India and Sri Lanka. Due to high alkinity of the soil and poor water retention agricultural potential is limited. However, people grow vegetables, fruits and yams. The country climate is warm and tropical. Two yearly monsoons determine the seasonal changes. The northern islands are drier comparatively to the southern. The northeast monsoon lengthens from December to April by being dry and mild winds. Although the southwest monsoon extends from May to August brings heavy rains and winds. Concerning about these above stated factors are important to determine the distribution channels and how the eating patterns will change will and the effect of the monsoons since the fisheries industry will be affected. Living conditions Diet and nutrition, meat and vegetables consumption rates, typical meals, malnutrition rates and foods available The most prominent component of Maldivian food is natural fish mainly tuna. However, the different travelers from different parts of the world have been able to add new flavors of vegetables and seasonings were introduced. The Maldivian cuisine currently comprises Arabic, Indian, Sri Lanka and oriental tastes blended into a unique cuisine that represents a cookery identity of its own. Eating in male would be a different; especially the short eats known as hedika which comes in sweet, sour and spicy flavors. Rice and garudhiya (fish soup), with chilli, lemon and onion consists of the traditional meal. Sweet dishes include custard and fruits such as bananas, mangoes and papayas. During the fasting month of Ramazan watermelons are their favorites. Living conditions will be in concern when trying to seek for demand for canned fruits and vegetables and eating patterns of the Maldivians. Language- Official languages, spoken versus written languages and dialects Pronunciation and vocabulary differs between islands especially between north and south islands. Maldivians official language is Dhivehi, for business purposes they speak in English. Communicating is an important factor when trying to do business with another country. Languages and gesture observation is needed for business (Tourism Asia,n.d.). Economic Analysis There are a number of risks involved in international trade such as regulatory risks, governmental actions, risks unfavorable exchange movements etc that prevent from doing international business. A comprehensive economic analysis of Maldives will enable MD to identify future prospects and also drawbacks within Maldives. Further, it will give an insight for the past experiences of the dynamic world trade. Population Total growth rates, number of live births and birthrates The understanding of the total population will enable to understand the current demand trends. The total population is 305,027(2008) out the majority are female. The growth rate is 1.42% (2008) is comparatively high to countries like USA and India, but not in the extreme high (Index Mundi,2009). This figure helps to determine the future demand in the market. Economic statistics and activity In concern towards the total GDP is $1.716 billion (2008). A critical analysis of this factor will help to determine if Maldives economy is growing or rather moving towards recession. Hence it is also a fine tool to determine the monetary health of the Maldivians (U.S.Department of State,n.d.).Personal income per capita is $4,200 (Index Mundi,2009). The only resource that is of commercial importance is fish. According to the Nations encyclopedia there are no mineral resources in Maldives (Encyclopedia of the Nationas,2010). This indicates that it is a poor country in natural resources. This will assist the feasibility study in resources allocations and usage. Furthermore, an analysis of the transportation modes and usage rates will give an understanding to determine the distribution from the origin destination and also mode selection when preparing the marketing plan. There are taxis to travel within the main city of Maldives, Male. There are ferries and taxi boats to travel around t o visit the other island of Maldives. There are also inter island air systems; namely Maldivian Air taxi or Trans Maldivian Airways (Travelspedia,2007). In more concern towards goods transportation is shipping facilities provided. There are 29 merchant marines in total that engage in transporting goods. This contains four different fields such as total, ships by type, foreign owned and registered in other countries. In total there 5 Airports which are recognizable from air and out of which include the paved and unpaved ports. At glance at the Maldivian communication system, one of the best with latest technology and satellite systems (Rio Travels Inc,n.d.). The land telephone lines as well as the fax service and internet connections are provided even via wireless communication techniques. It also compromises of newspapers; television and radio are 3 radio broadcasting channels namely AM radio, FM radio and shortwave, also only 1 broadcasting station (Maps of World,2009). Such information will be useful to determine promotion mix in the marketing plan, because, there might be high clutter. There are also newspapers available. The Maldives national newspaper in Divehi is Afathis and the national newspaper in Divehi and English is Haveeru. In addition in Male there is the local newspaper in English namely, Evening Weekly (Newspapers24.com,2006-2010). Investment plays a critical role in the development of Maldives, where Maldives is progressively developing finance. The government of Maldives set up the FISB (Foreign Investment Services Bureau) to provide every potential manner to help and benefit investors. Banking, resource management, accounting, telecommunications, manufacturing and courier services are the key segments that foreign investment comes from to Maldives. The FISB has identified several sectors with potential of acquiring foreign investments. They are mainly the financial sector, the transport sector, information and technology, fisheries and also tourism (Maps of World,2009). Such information will assist in determining opportunities for business development. The trade exports are $113 million (2008) from fish products where the major markets are Thailand, U.K, France, Italy, Algeria and Sri Lanka. There is major imports worth of $1.276billion flowing out due to petroleum products, ships, foodstuff, intermediate and capital goods and clothing and the major suppliers are from U.A.E, Malaysia, Sri Lanka, India and Thailand (U.S.Department of State,n.d.). This in sequence, shoes that there might not be potential restriction for business because Sri Lanka is already currently in business with Maldives. There are not many retailers in Maldives, distributors in Maldives, since its a small country with many atolls. The national distributor is Islanders Maldives PTE LTD and the main retailers are Evince and Timepieces Duty Free. Since the business needs to operate with Maldivian employees it is important to know the labour size and unemployment rates. The labor size is 144,000 where as the unemployment rate is 14.6% (2006). Inflation, year over year has been 12.80%. This is an important indicator when setting the pricing strategies. Product MD Lanka Canneries Ltd is the planning the process of marketing canned Bitter gourd and Jak to Maldives. Relative Advantage MD Lanka Canneries Ltd has become a national icon in Sri Lanka for their distinctive unique brand of ice jam, cordial and canned vegetables and fruits. Hence, it is also the current market leader in Sri Lanka. The well established recognition is an added benefit to the product since we are entering into the state of Male in Maldives which has a relatively low competition. The company places special emphasis on the production of essences that go into the canned vegetables. Especially, their traditionally exquisite canned jak fruit, which is most popular dish among Sri Lankans. The Maldivians have a high tendency of switching brands and the younger generation has a trend towards consuming foreign products over their local products. Canned bitter gourd and jak is extremely high priced compared to other international canned vegetable competitors. A can of bitter gourd and mature jak cost of MRF 16. Compatibility In terms of compatibility, canned vegetables are a popular, existing product which has been accepted by almost all the Maldivians. There are no such cultural issues when it comes to consuming canned vegetables in Maldives. Therefore, this product will be purchased as soon as it is released to the market. Male state is a vastly populated state and their consumption of is comparatively not that low compared to Sri Lankans. Complexity We are offering them a product unlike a service which has the intangible aspect. Thus, canned vegetables are considered as a fast moving consumer good (FMCG). Hence, there are no such complexities to a well-known product such as canned vegetables. The only novelty will be the new unique range of vegetables canned which MD offers to the Maldivian market. Trialability Trialability is a definite possibility where we can make arrangements for consumers to test the flavor of particular canned vegetables prior to purchasing. This is important since the flavors are new to the Maldivian market. Observability Due to the tangible nature of the product, the consumers get the opportunity to evaluate the product in all three stages of consumption, which are pre-purchase, purchase and the post purchase stage. Implications No major issues and problems have been essentially identified through the evaluation. As mentioned above, the main issue which has the potential of hindering the growth of the products is the high level of competition. Since canned vegetables are a fast moving items consumers are very price sensitive. We will overcome the barrier of low literacy level of consumers by using both Divehi and English on the package labeling. Market Analysis Marketing trends The most widely used tools for marketing canned vegetables products are trade fairs and retail selling (H. Sinana, personal communication, March 23rd 2010). This is also a feature of overall B2B marketing (Dwyer Tanner, 2002). Trade fairs prove to be the most effective method of marketing in this industry. Retail selling is also used widely by all canned food producers, since many organizations do not have the facilities to conduct large scale advertising. Competitor products There are many competitors in the Maldivian market, and the main market player is Twin elephant its held 28% of market share and followed by Harvest at 11% and Dily food at 8% (personal word of mouth). All these brands are well known International brands which have already gained recognition and a good reputation in the particular market. Therefore, it is going to be difficult to differentiate ourselves from the competitors. Hence, marketing the product and building brand awareness is vital for the success of this product. The brand name has a huge effect on sales and therefore, it must be ensured that the MD logo and brand name is made common in the market, so that the target market can identify with the brand. The other brands hold a significant market share but the MD will stand a chance. The above mentioned brands offer a wide variety of features in their products. Especially brands such as Twin elephant have a wide variety of canned vegetables. Such as soy beans, baby corn etc. Competitor Prices and Promotions Canned vegetables providers such as Twin elephant, Harvest and Dily food are less expensive than MD Lanka Canneries Lanka Ltd products which will be MRF 14 because they cater to a slightly different market but on the other hand MD Canneries Lanka Ltd could end up being more expensive because it has to be produced in Sri Lanka and must bare all transportation and exporting costs. The price will also include some amount of tariff or tax on the product and since it is difficult for Sri Lanka to gain economies of scale, it is nearly impossible to give it at a very low price or rather lower than the local providers in Maldives. MD Canneries Lanka Ltd will be middle of the range product because other local vegetable providers will have very low prices. Maldivians are very much similar to Sri Lankans in terms of how they approach a new brand and what methods drive them into purchasing that product. The competitors too use various approaches to promote their products through print and electronic media, such as very attractive TV advertisements. References Annual Report.(2009).MD Lanka Canneries Ltd. Countries and Their Cultures.(2010).Maldivian Culture.Retrieved May 28th, 2010, from http://www.everyculture.com/Ja-Ma/Maldives.html Dwyer, R. F., Tanner, J. F. (2002). Business Marketing: Connecting Strategy, Relationships and Learning .2nd edition. McGraw Hill Irwin. Encyclopedia of the Nationas.(2010).About Maldives.Retrieved May 28th, 2010, from http://www.nationsencyclopedia.com/Asia-and-Oceania/Maldives.html Hello Maldives Holidays.(1998).Port Handling.Retrieved May 28th, 2010, from http://www.hellomaldives.com/Services/Port_Handling/index.htm Index Mundi.(2009).Maldives GDP-real growth rate.Retrieved May 28th, 2010, from http://www.indexmundi.com/maldives/gdp_real_growth_rate.html Maps of World.(2009).Maldives Communications. Retrieved May 28th, 2010, from Retrieved May28th,2010,from http://www.mapsofworld.com/maldives/information/communications.html Maps of World.(2009).Maldives Fanance and Investment.Retrieved May 28th, 2010, from http://www.mapsofworld.com/maldives/economy-and-business/finance-and-investment.html MD Lanka Canneries Ltd.(2004).Company Information. Retrieved May 20th, 2010, from http://www.lankacanneries.com/index.asp My Maldives Travel Guide .(2005-2010).Maldivian-Food.Retrieved May 20th, 2010, from http://www.mymaldives.com/maldives/maldivian-food.php Newspapers24.com.(2006-2010).Maldives Newspapers.Retrieved May 28th, 2010, from http://www.newspapers24.com/maldives-newspapers/index.html Rio Travels Inc.(n.d.).Maldives.Retrieved May 28th, 2010, from http://www.riotravels.com/maldives.html This is Maldives.(2010).Maldives Travel Tips.Retrieved May 28th, 2010,from http://www.thisismaldives.com/maldives/travel_planner/food.htm Tourism Asia.(n.d.).Maldives.Retrieved May 28th, 2010, from http://maldives.tourism-asia.net/language-of-maldives.html Travelspedia.(2007).Maldivian Travel Information. Retrieved June 3rd , 2010, from http://travelspedia.com/ U.S.Department of State.(n.d.).About Maldives.Retrieved May 28th, 2010, from http://www.state.gov/r/pa/ei/bgn/5476.htm Marketing Objectives Target Market The target market is for all Maldivian who are able to consume any type of hard food. This includes children starting from the age of one year to all adults. Business objectives and expected sales Even though canned food is widely available in all supermarkets in Maldives, the two products Bitter Gourd and Mature Jak is not yet available in Maldives as they are vegetables that are really rare. Thus MD Canneries Lanka Ltd would focus on three key objectives. First is to introduce the two new vegetables to the Maldivian market secondly to create value and demand for the two products and then to capture 5-10% of the market within the first one year (year 2011). In achieving the three main objectives MD Canneries Ltd would work towards achieving the following objectives within the first one and half years, To attract all the main super markets to sell the products with a good shelf space available for the product. To rapidly increase sales and thus make the two products an everyday needed product. To build a good brand name for MD Canneries Ltd so that in the future more products could be exported to Maldives. The product is expected to be priced at LKR.1760. The amount of cans expected to be sold are 24,000 per annum. Thus the sales for the first year (year 2011) are expected to be around LKR.37, 756,800 (See Appendix 5). Market Penetration Maldives could be considered as an emerging market and although the government encourages foreign business in the country the policies are not as free as it really appears to be. So weve decided the export-based entry is the strategy by which the market can be penetrated. Indirect exporting is where the home country agents are used to get the product in to the foreign markets which will be competitively feasible. Since they understand the market conditions and etc better the company will have an added advantage and could reduce research costs. And since most of the agents maintain good relationships with retailers it would be easier to enter the markets. The company could reduce risk such investing in unnecessary markets and so on. Furthermore there is an annual fair every four years and this year it will be done in November. We hope to go there and build up our network among the four leading retailers Red wave, Agora, STO super mart and VB mart (H.Sinnan,personal communication,May 12th ,2010). The core component of the product is the canned vegetables. There is no requirement of adaptation or modification to it as it would be sent in the same manner as used in Sri Lanka with brine as a preservative. The packaging is would not change as the can would be the most appropriate to support transportation. MDs labels are done in both English and Divehi languages. Further the MD labels and packaging are already approved within Sri Lankan and international standards. No specific and unique transportation method need. The taxis could be used for the distribution process. The production, packaging and labeling would be done in the MD Canneries Ltd factory Sri Lanka. Therefore the product sent to Maldives would be a ready sell product. Advertising and Promotional Mix Advertising All advertising and promotional activities would be restricted to Male only initially as the product would be first only introduced to Male. The advantage MD has is the acceptance of its brand at Maldives as many of its Cordial and Jam products are already being exported to Maldives. Advertising methods such as Magazine, Television, Radio and Billboards and both Trade and Consumer Sales promotions are suggested to be used. Advertising objectives To create awareness the Maldivian market, of the two new vegetable products by way of emphasising the nutrition factor and the ability to be consumed by the entire family of the products. To persuade all people in Maldives to purchase it and use it as an everyday product thus increasing repeat purchase. To further generate awareness of the brand MD in-order so that in the future more Vegetable products could be exported adding to the existing portfolio exported to Male. Media Mix The indoor advertising tools intended to use are TV, Radio and Magazine. Magazine The Rasrani (Female Beauty) monthly magazine would be used to publish a full page ad every month, in order to promote the product among all the mothers and house wives in Maldives. This is selected as it directly targets at the house wives, mothers and parents who purchase food for their homes (H.Sinnan,personal communication,May 12th ,2010). Television The local government TV channel Television Maldives (TVM) will be initially used for advertising a 30 second commercial. This is because Maldivians rely on the government messages a lot .The program chosen is Hendunu Hendunu(Morning Morning) program telecasted every morning from 7.15 am to 8.30 am which is targeted at females in Maldives which also have specific cookery demonstrations. Recommended is to take two programs every week Monday and Tuesday ,so that it will not clash with the Radio commercials on Wednesdays and Thursdays .This is used as it directly targets the house wife or mothers in Maldives where they would be the ones actually using the MD canned vegetable product (H.Sinnan,personal communication,May 12th ,2010). Radio The radio channel Capital Radio95.6, would be used for 10 second radio commercials. The Chefs Talk morning program from 10 am to 12 pm which they have twice a week on Wednesdays and Thursdays where a chef comes on air to speak on cookery will be used to air the radio commercials of the product as it directly target the uses of the vegetable can product i.e. the females in Maldives (Asiawaves,n.d.) (H.Sinnan,personal communication,May 12th ,2010). Billboards The billboards are recommended to be published close to the super markets Red Wave, Agora, STO Supermarket and VB Mart where the product is been sold in Male (H.Sinnan,personal communication,May 12th ,2010). Message The message that would be sent across to the target market is the same message used in all MD advertisements in Sri Lanka To be a household brand (Annual Report, 2009). Media Schedule and Budget allocation Media Name of programme Duration/Size of Ad No. of spots per episode/programme/publication Number of time telecasted/on air/published/ per year Total spots for an year Cost per episode/programme/publication/board Total Cost per year with tax(NBT 3%, VAT 12%)(LKR) Television Maldives Capital radio Hendunu Hendunu (Morning Morning) Chefs talk 30 sec 10sec 2 per episode 2 per program 52 episodes 104 programmes 104 208 100,000 8,000 13,553,031.00 Magazine Rasrani (Female Beauty Full page 1 per magazine 12 magazines 12 Magazines 33,330 553,728.00 Bill Boards 30x15 2 Billboards 250,000 576,800.00 Sales Promotions Both sales and trade promotions would be used in-order to generate and increase sales at the introduction stage of the product in Male. Sales promotions Objectives Trade Sales Promotion To ensure the product is available in all main supermarkets in Male. To ensure the retailers would promote the product to the customers and give good shelf space. Consumer Sales Promotions To give a rapid start for the sales of the product while its at the introduction stage in Male. To ensure the first two months sales target is achieved while creating the brands awareness. To continue to achieve sales target through the brand name built during the first two months. To build the brand MD into a household everyday brand by increasing the product portfolio exported to Maldives. Sales promotion mix Trade Sales Promotions Trade Discounting A discount would be given to the retailers in bulk purchasing. This would be a 10% off on all purchase of over 1000 cans. Reward Points / Loyalty Card Reward points will be given to all retailers on the purchase of item. A point each for every 100 cans purchased would be given. Once they have accumulated 100 points, a 20% discount would be given on the next purchase of 1000 cans along with a loyalty card which could be used to get a three months credit period and many other offers that are introduced from time to time. This would be done continuously in order to keep the sales levels high at all times. Consumer Sales Promotions Special offers. A special offer is suggested to be given within the first two months for all consumers. The offer would give every purchase of a can each of the two varieties together i.e. The Mature Jak and Bitter Gourd, a free recipe book with 4special Sri Lankan recipes to prepare the two vegetables the Sri Lankan way. This would create the Sri Lankan nature of the brand MD and thus achieve MDs objectiveness of building the local brand and also increase the sales rapidly during the introduction stage of the product in Male. Strategy Price per can (LKR) (Maximum) QTY purchased to receive discount (Per time) Discount (Maximum) Total Cost(LKR) Trade Sales Promotions Trade Discount Loyalty Cards Consumer Sales Promotion Special Offer-Recipe Book 1760 1000 cans 1000 cans 2 10% 20% LKR20 worth book 38,016.00 76,032.00 271,824.00 Strategy Price per can (LKR) (Maximum) QTY purchased to receive discount (Per time) Discount (Maximum) Total Cost(LKR) Trade Sales Promotions Trade Discount Loyalty Cards Consumer Sales Promotion Special Offer-Recipe Book 1760 1000 cans 1000 cans 2 10% 20% LKR20 worth book 38,016.00 76,032.00 271,824.00 2.2.3 Sales promotion budget Distribution The canned vegetables will be transferred from Colombo harbor port to the Port of Male. Such port was selected since it is the easiest and faster way to enter Maldives and will be cleared fast and last but not least since it is very convenient for the companys distribution of goods of canned vegetables (Hello Maldives Holidays,1998).Mode of selection would be taxis since it is not much to travel within the country. Hence the start up business is intended in Male only it will be easy. But for further expansions to other allots ferries would be used. Selecting such modes would be advantages since it is reliable and cost effective. It is compulsory the packaging is written in Divehi as well as English to meet Maldivian packaging standards. The port authority of Male should receive certain documents 24hrs prior to the arrival at the Port authority for clearance at the port. Documents such as the name of the vessel, name of master and nationality, port of registry and number, type of vessel, cargo of discharge, ETA to the port, LOA/Beam/ and maximum draft, name of the local agent and Call sign. Such documents are needed to get the clearance from the port (Hello Maldives Holidays,1998). 3.1 Channels of Distribution (Micro Analysis) The channels of distribution could vary since there are wholesalers, retailers and sales representatives. There are 4 main retailers in Maldives namely; Red wave, Agora, STO super mart and VB mart. Retailers We decided to distribute our product through retailers in Male, the direct exporting method. Initially, all the transactions will be done on cash. We will briefly explain the retailers the standards associated with frozen products once the shipment is cleared from the port until it is sold to the consumer. The retailers we have selected to distribute our product are Red wave, Agora, STO super mart and VB mart. Price Determination Cost of Shipment of cans The shipping cost would be same as the shipment of other products which are transported to Maldives by MD (Jam, Cordials etcà ¢Ã¢â€š ¬Ã‚ ¦). A shipment of a standard container with 10,000 cans would be LKR 75,000(Annual Report, 2009). Transportation cost Transportation cost will be borne by the Maldivian Retailers when the goods land at Male. The transportation cost from MD Lanka Canneries to the Sri Lankan Port would be less as it would be shared with the transportation of the other goods other than the two products expected to transport (Mature Jak, Bitter Gourd) Therefore the cost portion for the transportation would be a total of LKR 12,000 per tour (transportation turn) done (Annual Report, 2009). 4.3 Handling Expenses Handling charges inclusive of pier charges, warfare fees, loading and unloading fees and all other overheads while goods are transported to the port would include LKR15, 000 per tour (Annual Report 2009). 4.4 Insurance Cost The total insurance cost per annum for transportation of the two product variables only to Maldives is LKR250, 000.The figure is not as high as transportation bottled Jam or Cordials as the risk of damage for the products are less since the packaging is done in aluminum can. 4.5 Wholesale and Retail Mark-Ups A mark-up of 90% is kept over the production cost of a can of vegetable, exported to Male. Such high mark-up is kept to cover the cost of shipping, handling, insurance and other costs. The products would directly be transported to the retailers and thus, the retailers could enjoy a markup of 12% on the whole-sale price before selling it at their super markets. 4.6 Companys Gross Margin The mark up that MD Lanka Canneries Ltd could have over each cans production cost is 15% if sold locally. This is sufficient to enjoy a profit of 10% even after covering the local marketing, advertising and promotional costs. MD Lanka Canneries Ltd could set a mark-up of 90% after marketing promotion and advertising costs on each can exported to Male ( Mark-up of 90% should cover an estimated cost of 30% for shipping, handling, insurance and other costs). Thus a net profit of 60% could be enjoyed on each can exported to Male. 4.7 Retail Pricing The retail price is kept MRF2 higher than the Twin Elephant Competitor brands price of MRF14 for a 560g can. Thus the price is MRF16(16*110=LKR1760).The price is kept higher to indicate the better quality of the product and also as MD is already one of the most recognized and trusted brands in Maldives and thus has a good demand. 4.8 Terms of Sale 4.8.1 Cash on Delivery We have chosen the payment term as cash on delivery. These terms require payment to the transportation company for the full invoice  document which shows the terms of sale. This includes a full description of the goods, sale price, charges, and discounts and of course the amount at the time of the delivery. If the buyer will refuse to accept the shipment which means that the seller will have to bear the costs of freight charges to and from the buyers location, preparation and packaging costs and possible deterioration of the product, unlike

citizern kane :: essays research papers

CITIZEN KANE Throughout the whole movie, the viewers got a feeling that Kane never had emotions and nothing could affect him, well this is until we learn of Rosebud. A childhood is something Kane was deprived of. When he was about 8 years old his parents sent him away to be educated and becoming something big in life, but what they did is take something away from him that no parent should take away; a childhood. Love is something that was not apparent in the opening scenes of the movie, his mother seemed so cold and stern, believing that is was in his best interests to leave home and become successful. Did this success make him a happy man, well later we learn the answer and that is no. Kane had everything a man could want in life, a wife who was not all ways loving but still there for him, an extravagant social life and last but not least billions of dollars. Kane had all this but he still never seemed to be pleased. He was demanded more and the best out of what he had. Kane had nearly fooled himself that these materialistic posesions made him happy, but what we really find out is; all he wanted was a normal life. His house was cluttered with senseless ornaments that probably mean the least to him. Kane’s amazing lifestyles with everything so big and exuberant was in a way his cure to a lonely soul. He never could determine who were his friends and who weren’t, once he dies we find out: many weren’t. If Kane had been brought up with a childhood, with the love and fun most children experience, maybe he wouldn’t have been so cold and brutal. The attraction of money wore out for him after a few years but it had already done its damage, and then we find him stuck, with nothing to do and most of all nothing that pleases him in life anymore. The key to understanding Kane was not in what he found pleasurable nor what interested him, it was his weakness. Kane always seemed tough, like he never gave a second thought about what just happened, he just did what he had to do and he did it swiftly but like all people something did affect him. Superman had Kryptonite and for Kane it was memories. Many memories that he should've had, that he missed out on.

Impact of Globalization on Indian Education

Impact of Globalization on Indian Education | | | |S. Deepalakshmi, | |hariharan. [email  protected] com | Abstract We are living in the â€Å"Era of Globalization†. Globalisation is not a synonym of Global business, but it is more than that. Globalisation poses variety of complex trends in the economic, social and cultural fabrics of all societies. We live in an intensely interdependent world in which all immense differences of culture and historical experience are compressed together in instant communication.The international transactions in services are defined as the economic output of intangible commodities that may be produced, transferred and consumed at the same time. Traditionally services are viewed as domestic activities due to direct contact between producer and consumer and government monopoly in infrastructure sector. The emerging digitization concept has altered this perception. The ascent of information and communication technology has given rise to e-commerc e, e-banking, e-learning, e-medicine and e-governance. So, it is argued that government finds it increasingly difficult to cope up with technology-driven activities.Because of that Nowadays Education has turned out to be a commodity of international trade. It is no more a public good on domestic scale, but a private good on global scale. Globalization brings education to the front lines. In the prevailing discourse, education is expected to be the major tool for incorporation into the ‘knowledge society’ and the technological economy. In this paper we are going to see the impact of globalization on knowledge, education systems, and equity policies. Key words: Globalisation, Indian Education, Knowledge, Society, Technology, Economy, Equity Policies, DigitizationIntroduction Over thousands of years, globalization has contributed to the progress of the world through travel, trade, migration, spread of cultural influences, and dissemination of knowledge and understanding. T hese global interrelations have often been very productive in the advancement of different countries. Globalization is viewed by somebody as westernization. But it is not so. The decimal system emerged and became well developed in India between the second and sixth centuries; it was used by Arab mathematicians soon thereafter.These mathematical innovations reached Europe mainly in the last quarter of the tenth century and began having an impact in the early years of the last millennium, playing an important part in the scientific revolution that helped to transform Europe. The agents of globalization are neither European nor exclusively Western, nor are they necessarily linked to Western dominance. Indeed, Europe would have been a lot poorer-economically, culturally, and scientifically- had it resisted the globalization of mathematics, science, and technology at that time. And today, the same principle applies, though in the opposite direction (from West to East).And Now, Initial en thusiasm for globalization as a beneficial set of processes has yielded to an understanding that the phenomenon is largely associated with increasing social inequality within and between countries as well as instability and conflict. So at this stage, it is necessary to find the impact of globalization on Indian Economy. Education is important not only for the full development of one’s personality, but also for the sustained growth of the nation. Education is an important investment in building human capital that is a driver for technological innovation and economic growth.It is only through improving the educational status of a society that the multi-faceted development of its people can be ensured Basically Indian Education system is composed of three components and they are Primary education, Secondary education and Higher education. Today, in the age of privatization, globalization and liberalization, India is exposed to the world in all spheres. In the present competitiv e world, expansion, excellence and inclusion are the three challenges of Indian education system. The age old system of education has to be reformed. Practical knowledge should be given more priority than heoretical knowledge. Indian Education System Indian education has its own history of development. In the earlier times, Gurukulas dominated the society, which emphasized the traditional and cultural education, which had its own restriction. But Indian education system got an impetus after the invasion of the British. Western education exerted its influence on the Indian education system, under the British rule. McCauley’s education policy is worthy of note. Scientific and technological education gained more importance than traditional and cultural education in this era.But in the post-independence period, our constitution made the education a fundamental right and enacted a law for compulsory education up to 14 years. Today higher education gives more importance to survival in this competitive world. Today is the age of privatization, globalization and liberalization. India is exposed to the world in all spheres. In the present competitive world, expansion, excellence and inclusion are the three challenges of Indian education system. The age old system of education has to be reformed. Practical knowledge should be given more priority than theoretical knowledgeImpact of Globalization on Indian Education The education in India is at a crossroads. Its liberal and secular character and content, carefully nourished during the last fifty years, despite several vicissitudes, is now undergoing fundamental transformation. Trends in Global Education which affects the quality of education ? Dilution and trivialization of the aims of education ? Fragmentation and compartmentalization of education ? Alienation of knowledge from social ethos ? Restriction of access through commercialization, privatization and competitive screening ?Parallelization or hierarchical l ayering of school systems ? Homogenization of socio- cultural diversities through increasing centralization The children of the poor and socially disadvantaged have been denied English medium school education. The rapid growth of the software development and electronic communications industries is one of the few achievements of Indian industry in post-independence India. Further, because of strong hold of the English language in MNCs and corporate circles, the divide between rural and urban is almost complete in the field of education.In consequence, this great reservoir of skills and expertise offers the opportunity to utilize them for the spread of quality education through several technologies. Impact of Globalization on Indian Education Globalization process means in the context of Higher Education as a very competitive and deregulated educational system modeled after ‘free-market’ but with more pressure on it to assure that the future workers is prepared for some f luid jobs in the ‘free-market of 21st century’.Further it means that educational system would provide the sites of struggle over the meaning and power of national identity and a national culture. Because of the commercialization, Educational sector has been more commonly described as, not service sector, but education industry. The free market philosophy has already entered the educational sphere in a big way. Commercialization of education is the order of the day. Commercial institutions offering specialized education have come up everywhere. In view of globalization, many corporate universities, both foreign and Indian, are encroaching upon our government institutions.Once these institutions turn ‘self-financing’, their prices would be benchmarked against their global counterparts, which would be affordable to the same top layer of the society. As the job markets become acutely narrow, the polarization between the elite and non-elite would be clearly disc ernible. Meanwhile, various kinds of price barriers would be imposed to prevent the entry of the non-elite like the downtrodden and poor communities. Further, Corporatisation has transformed the education sector into an enterprise for profits.Beyond a small group of elite institutions, few Indian institutions are globally accredited or recognized. Thus, the competition for a handful of elite institutions is severe. The Indian education system is not able to mobilize funds from its students at home. By some accounts, Indian students, whose fees are paid by their parents, have become a net subsidizer of British higher education; the largest number of foreign students in the US come from India, some 80,000; and there are even an estimated 5,000 Indian medical students in China.Many of the best students go abroad. Globalization has made education an extraordinary business opportunity with a great impact on employment. In the current scenario, Universities from different parts of the wor ld want to join hands with Indian Universities and be a part of India's lucrative economic strength. Partnership, Academic Exchanges, Joint Ventures, Research Collaboration, just about everything short of building a campus on Indian soil (illegal) are the ways in which Universities in the UK are seeking a stake in India.Large Industrial Organizations like Tata’s, Reliance, Essars or the Associations like CII, FICCI, SIAM   ; ACMA    start the initiatives to start Institutes of Excellence throughout India with collaborations from Institutes like Harvard School of Business, MIT in USA ; London School of Economics    There are certain advantages in Recruiting Overseas Students like students will get international exposure and they will develop skills such as talking to industry, making presentations and dealing with senior managers. Recruiting Overseas students is a way of getting financial advantage for the universities.Social Exclusion – The problems of Indian edu cation center on financing, equity and excellence. As these problems have been confounded by rapid globalization that requires only educated manpower, the traditionally excluded social groups, which are way behind the advanced groups in their access to education, are now victims of a double whammy. In fact, the introduction of ‘cost recovery’ principles that results in a hike in fees contributes to reduction in the burden of the government in financing higher education. Further, privatization of higher education makes it expensive such that it is beyond the reach of lower income groups.Inadequate income implies denial of opportunity of the benefits of higher education whereas the denial of access to higher education results in the lack of fair opportunities to improve income. The children of the poor and socially disadvantaged have been denied English medium school education. Decades of under-investment in education have created shocking shortages of buildings, laborato ries, libraries, sanitary facilities and even drinking water and sanitation facilities in the nation’s decaying education sector especially in Government Schools.The rapid growth of the software development and electronic communications industries is one of the few achievements of Indian industry in post-independence India. Further, because of strong hold of the English language in MNCs and corporate circles, the divide between rural and urban is almost complete in the field of education. In consequence, this great reservoir of skills and expertise offers the opportunity to utilize them for the spread of quality education through several technologies. Challenges posed by Globalization on Indian EducationIn the world of unequal opportunities, idea and knowledge are the emerging factors that decide development or lack of it, education cannot be left entirely to market forces. Further, market needs should be kept in view while developing the curriculum. The element of productivi ty orientation should guide the formulation of curriculum framework. It is also necessary that while deciding about the fee structure and other student levies, the tendency towards commercialization of education should be guarded against.Globalization poses challenges like †¢ Faculty Shortage †¢ Quality of education †¢ Incentive structures As the world moves on to forging an information society founded on education, India cannot remain behind as a non-competitive knowledge economy. India has to create an environment that does not produce industrial workers and labourers but fosters knowledge workers. Such people must be at the cutting edge of knowledge workers and, in turn, placing India in the vanguard in the information age.This is not to argue that the opportunities opened up by information technology are to be shunned, but to suggest its creative incorporation in the system of education. At the same time it is necessary to recognize the fact that the educational c onditions created by information technology are pregnant with the possibilities of intellectual colonization. The breaking of the geographical barriers and communication restrictions are indeed healthy attributes of knowledge dissemination, but it cannot be divorced rom the economic and political contexts of knowledge production Indian education system is one of the most tightly controlled in the world. The government regulates who you can teach, what you can teach them and what you can charge them. It also has huge regulatory bottlenecks. There are considerable entry barriers: Universities can be set up only through acts of legislation, approval procedures for starting new courses are cumbersome, syllabi revision is slow, and accreditation systems are extremely weak and arbitrary.The regulators permit relatively little autonomy for institutions and variation amongst them. The shortage of quality institutions is a product of India’s regulatory structures. Increased public inv estment that the government has promised is absolutely necessary to increase access Quotas became a symbol of the state’s power over Indian education: its propensity to hoist its own purposes upon academic institutions regardless of their impact on the quality of these institutions.Globalization requires two contradictory transformations in the state: On the one hand, successful globalization requires that the state invest heavily in increasing access to education. But in higher education, globalization also requires the state to respect the autonomy of institutions so that a diversity of experiments can find expression, so that institutions have the flexibility to do what it takes to retain talent in a globalized world and, above all, respond quickly to growing demand.Globalization demands a paradigm shift in the regulation of higher education. In India the debate has only just begun. There is a mismatch between the supply and demand. As for Indian universities they function today without even the basic minimum facilities and with teachers who have no access to the latest advances in their disciplines. These institutions churn out students who complete their education as outcastes even in their own chosen area of knowledge. What these institutions offer is unacceptable to the fast growing affluent Indian middle class.The situation is likely to aggravate in coming days with the UGC reportedly being deprived of its funding functions and the introduction of an accreditation system which would stamp many an institution as academic slums without ever the possibility of a honourable redemption. Understandably education is a fertile land for investment, particularly if it comes with a foreign tag. Conclusion The education system must ensure that students gain not just depth of knowledge in these subjects but a holistic perception and skills that will equip them to face the real world.At every stage, there must be opportunities to expand their boundaries, plat forms for collaboration and learning and recognition for those who strive to excel. Further, market needs should be kept in view while developing the curriculum. The element of productivity orientation should guide the formulation of curriculum framework. It is also necessary that while deciding about the fee structure and other student levies, the tendency towards commercialization of education should be guarded against.India should decide about the nature and extent of globalization that can be constructively introduced in their socio-economic and educational systems. While it is difficult to resist the temptation of falling in line with the international community, it is necessary that while doing so, the paramountcy of national interests should be kept in view. This is more so in the field of education, which is intimately concerned with the development of human capital. Ultimately, any hasty involvement in the global educational market can end up in harming the vital interests of students, and particularly of poor and downtrodden for generations to come.Proper regulatory mechanisms to be established to ensure that the universities, in particular the privately funded ones, do not end up exploiting students. Finally, it is about always trying to push the bar a little more, constantly innovating and never standing still. If the educational institutions believe in a value based education system, then their students will excel in all walks of life. At schools and colleges that believe in educational excellence, student enthusiasm and feedback is an important driver of change and evaluation.They create a vibrant, student community that continually innovative and excels in all spheres from academics to arts and sports. Globalization is a never ending process and Developing countries like India should utilize this properly to improve their national standard through their education system.

Maya Angelou Essay

As a woman you are created with a special gift, it’s like little extra ingredients that all women have within them. The poem â€Å"Phenomenal Woman† by Maya Angelou, she speaks about the elegance of a woman, her inner being the way she glow without saying a word Maya expressed how men are amazed by her presence â€Å"men themselves have wondered what they see in me† (line 31-32). It’s hard to put your finger on it all women were born with the power. In the poem â€Å"Still I rise† by Maya Angelou she described the struggles of life trials and tribulations you face in society and the way people may judge you. As if she was writing about a woman â€Å"does my sassiness upset you? †She also wrote in another stanza â€Å"does my sexiness upset you? †She used this comparison to show she is a sexy woman who demands respect. Maya’s attitude in this poem is portraying a confident black African American woman. She is really laughing at men challenging them. They cannot stop her from rising above all expectation. This poem gives you not only inspiration encouragement to be fearless; to the end of it all you must believe you still rise above it all. The title gives a sense of entity and power. This masterpiece the poem â€Å"phenomenal woman† has also empowered women to get more in touch with their inner beauty. Maya describes in great detail the mystery of women and the behavior of men and their reaction. It shows women to not only love your-self but to embrace every aspect of your mind, body and soul. Maya show that sexuality isn’t only related to outer beauty, or by the way you dress it more about how you feel within your own skin  she shows you instead of hating your body love it from the crown of your head to the sole of your feet. In society today women enhances their body by doing plastic surgery to feel accepted. She feels inferior clearly stating that every part of a woman is beauty. In comparisons to â€Å"Phenomenal Woman† and â€Å"Still I Rise† both poems Maya speaks about not bowing to the â€Å"oppressor†. You can feel her compassion in every word in Phenomenal Woman â€Å"now you understand why my head’s not bowed† (lines 47). Still I Rise forth stanza â€Å"with head bowed and eyes lowered?†, Within these lines she stresses that she will not conform to what society made her out to be, that she will soar above and beyond everyone expectations. The little gives a sense of entity and power. In conclusion these two poems have few similarities; Maya characterized the strength of an African American woman. By using powerful words she described the emotional aspect of inner beauty, standing proud professing no one will ever bring her down not by the color of her skin nor the fact of being a woman that there’s more within.

buy custom A Pharmacy Career essay

buy custom A Pharmacy Career essay Career research refers to the process whereby an individual gathers more information relating to the career he intends to get into. Individuals are getting more concerned about the careers they wish to pursue thus hence increasing need to learn about careers and get in depth knowledge concerning them. Through career research, an individual is able to measure his abilities and interests in relation the career he wishes to pursue (Labor, 2011). In addition, career research has led to the emergence of career professionals who specialize in advising individuals on matters relating to careers and wise career choice. Career research is vital because it gives an individual adequate information relating to a particular career. This means an individual is able to take the correct subject combination and have an over view about the benefits of the career. Pharmacy is a career that involves making medical prescriptions to individuals. This essay explicates a career research based on Pharmacy. Pharmacists are individuals who give medical prescriptions to others. They ensure that individuals get the best information on the usage of the drugs especially those sold over the counter. Pharmacists are instrumental advising patients on matters relating to the usage of drugs. These individuals advise doctors on matters relating to medical therapy to ensure that they administer the correct medication to their patients (Cullar Ginsburg, 2009). In addition, they advise patients on the best and healthy living. They ensure that individuals get the required exercises, manage stress, and acquire a better feeding habit as they take their medicine. They assist in completing third party insurance forms and other paper work needed. Pharmacists could be either community based or be employed in various health facilities. Community based Pharmacists are those who are self employed and run their own facilities. They are instrumental in offering medical prescriptions to the immediate community. They sell their medications over the counter and advice physicians at the community level on matters relating to medical therapy (Shargel, Mutnick, Souney, Swanson, 2009). They could employ assistants to assist them with their running of their pharmacies as they offer crucial advice to their clients on various matters. Those employed in health facilities offer critical advice to the medical staff on matters relating to the selection and the effect of drugs. In addition, they plan, monitor, and evaluate the drug structure in these facilities. They store their patients information in computers to ensure that the records are easily retrieved when needed for prescription purposes. This is a career with wide opportunities in the job market. A Pharmacist could be employed by a medical manufacture, to offer the required research on the ingredients contained in various drugs. They could also be employed in colleges, and other institutions of higher learning to teach those aspiring to get into the field (University, 2003). Lastly, they could be employed in health insurance firms where they are required to estimate the cost benefit analysis on various drugs. Pharmacy is an interesting ield as it involves direct interactions between the individual and the rest of society. The working environment for a pharmacist must be clean to avoid any risks of contamination of the drugs. Pharmacists are busy individuals and may be required to serve the community the entire day because health emergencies are unpredictable. One could achieve this career by developing an interest in subjects such as Mathematics, natural sciences such as Chemistry and Physics (University, 2003). In addition, one should have background knowledge in humanities and social sciences. This is the first step for one to achieve the career. The individual must consider his abilities in these subjects and should march them with his interests. Pharmacy involves many calculations thus making Mathematics one of the vital subjects for one to achieve this coveted career. The love for Chemistry and the other natural sciences would also be instrumental for one to achieve the career. One needs to know the correct measures of substances as applied in Chemistry. This will form a stepping- stone for him to get into the career and ultimately achieve it. One needs to score the best grades in all the subjects required, as this will enable him get a chance to be accommodated in the institutions offering training in the field. For a person to be t aken into the training institution, one must complete at least the two years of specific professional study in these particular subjects. Emphasis is put on the academic merit that one achieves in the course. Posting excellent results would give one an opportunity of achieving this dream career. One could achieve the career by scoring well in areas relating to the interaction with others in the society. This is achieved through the social sciences studied before getting into a professional pharmacy school (Statistics., 2011). A person should have interest in dealing with people and should have compassion dealing with individuals exposed to various conditions. An individual should have a positive mind when dealing with others. One should then make an application to the credible institutions that offer the pharmacy course. A credible institution will ensure that one achieves the best in the career and is trained using the best practices to achieve this career dream. It will also make sure that one is accepted in the market place as a qualified pharmacist. The career could be achieved by generally being excellent and giving out the best results in the required subjects that are vital in this area of study. The education that is involved at reaching the career goals is enormous. Individuals need a serious training and must undergo the necessary and required educational stage that will ultimately facilitate the achievement of their career goals. The career goals refer to the acquisition of the necessary skills that are vital in helping the entire community. One needs to take two-year compulsory training in Mathematics, natural sciences, humanities and social sciences. This initial training is vital because it sets a stepping stone for one to join the actual field of pharmacy (Shargel, Mutnick, Souney, Swanson, 2009). The skills acquired at this pre-university stage are vital because they help the individual, have background infformation on the actual requirements of the career. The pre-university level equips the individual with vital knowledge for attaining the pharmacy career goal. One is able to learn how to interact with others in the society. In addition, one is equipped with the i nitial skills that would help him start serving the community at an earlier stage into the career. The two years are a vital requirement because they generally give the individual a head start. After the successful completion of the two years of specific professional study, one is required to apply for training in a credible college or a pharmacy school. This is where the individual would acquire the necessary training and skills required in the pharmacy career. This is the stage where one is expected to graduate with a Doctor of Pharmacy degree, abbreviated as Pharm. D. This is the proof that one actually attended the training and has acquired the necessary skills and knowledge to practice as a pharmacist (Cullar Ginsburg, 2009). The degree program takes four years to complete. One must undergo the thorough for this maximum period to be assured of getting into the job market and ultimately achieving the career goals desired such as handsome pay and better service to people. One can advance to the residency programs that take one or two years. At this stage, the post-graduate pharmacists are required to come up with a research paper. Some pharmacists who run their own pharmacies can further pursue a degree in a business related field such as Bachelor of Business Administration (Labor, 2011). This will make sure that apart from offering pharmaceutical services; they could also manage their business in an organized manner and ultimately achieve their career goals. These academic stages will help in placing pharmacists in the market where they are able to achieve their various goals such as delivering the best services to people and earning the best salaries as one advances. In conclusion, career research is a vital exercise that involves learning more about a given career field. One is then able to get information regarding a particular career before making a choice to get into pharmacy. Pharmacists are experts who give individuals prescriptions regarding various drugs. They are individuals trained in the medical fields and could even offer physicians vital advice regarding medical advice. Pharmacists could employ themselves as community-based experts or could be employed as to work in health facilities. The pharmacists in all these areas offer vital individuals in their areas of work. For one to achieve the pharmacy career, he must have a passion and love for Mathematics, natural sciences such as Chemistry and Physics, humanities, and social sciences. This acts as a stepping -stone for achieving the dream of getting into the pharmacy field. Without these requirements, an individual will not achieve the career due to lack of the necessary requirements. One could achieve the goals of the career through undergoing thorough education and training. One needs to train in a credible college or pharmacy school and achieve a Doctor of Pharmacy degree. Pharmacists could also advance into the post-graduate level thus increasing the achievement of the goals. Buy custom A Pharmacy Career essay

Women in Westerns essays

Women in Westerns essays Womens roles in western movies are very diversified. Although the roles are very different from each other, they are very stereotypical. Almost all women characters in western movies play one of the following: a mother, school teacher, prostitute, or an outlaw. Through comparing three western movies, all ranging in different eras from 1932 to 1994, it is clearly shown that whether its the loving mother or town prostitute, women characters often play a minor part compared to the men, yet they are very important to the whole development of the film. Jean Aurther plays a very loving mother and wife in the 1952 film Shane. The opening scene perfectly depicts the stereotypical mother. She stands near a window washing dishes. She is watching her son play outside. A strange man rides up on his horse and begins to talk to the little boy. The woman peers out the window at the hansom mysterious man. As he catches her looking at him she quickly hides her face as if not to be seen. Her husband then comes out to talk to the stranger. The window and her face is always seen in the background as the two men talk but she often hides from the view of the window. Finally she comes outside and stands next to her husband without speaking as her husband introduces the little woman to the stranger. This opening scene depicts the woman as inferior to her husband. She is doing housework in the background and is not heard. She does not speak except for the polite invitation for dinner to the stranger. She then silently leaves the scene to go inside to finish up fixing the dinner. Jean Aurthers character as the typical wife tends to all of the household duties including all of the cooking and cleaning and takes care of the garden. She is always looking after the little boy making sure that he is not getting into any trouble. During the dinner scene the wife does all of the serving at th...

Mercury 13 - First Lady Astronaut Trainees (FLATs)

Mercury 13 - First Lady Astronaut Trainees (FLATs) In the early 1960s, when the first groups of astronauts were selected, NASA didnt think to look at the qualified female pilots who were available. Instead, the agency focused on test and fighter pilots, roles that were denied to women, no matter how well they could fly. As a consequence, the U.S. didnt fly women in space until the 1980s, while the Russians flew their first female astronaut in 1962. First Efforts That changed when Dr. William Randolph Randy Lovelace II invited pilot Geraldyn Jerrie Cobb to undergo the physical fitness testing regimen that he had helped to develop to select the original U.S. astronauts, the Mercury Seven. After becoming the first American woman to pass those tests, Jerrie Cobb and Doctor Lovelace publicly announced her test results at a 1960 conference in Stockholm and recruited more women to take the tests. Testing Women for Space Cobb and Lovelace were assisted in their efforts by Jacqueline Cochran, who was a famous American aviatrix and an old friend of Lovelaces. She even volunteered to pay for the testing expenses. By the fall of 1961, a total of 25 women, ranging in age from 23 to 41, went to the Lovelace Clinic in Albuquerque, New Mexico. They underwent four  days of testing, doing the same physical and psychological tests as the original Mercury Seven had. While some had learned of the examinations by word of mouth, many were recruited through the Ninety-Nines, a women pilots organization. A few of these pilots took additional tests. Jerrie Cobb, Rhea Hurrle, and Wally Funk went to Oklahoma City for an isolation tank test. Jerrie and Wally also experienced a high-altitude chamber test and the Martin-Baker seat ejection test. Because of other family and job commitments, not all of the women were asked to take these tests. Out of the original 25 applicants, 13 were chosen for further testing at the Naval Aviation center in Pensacola, FL. The finalists were dubbed the First Lady Astronaut Trainees, and eventually, the Mercury 13. They were: Jerrie CobbMary Wallace Wally FunkIrene LevertonMyrtle K CagleJaney Hart (now deceased)Gene Nora Stombough [Jessen]Jerri Sloan Now deceased)Rhea Hurrle [Woltman]Sarah Gorelick [Ratley]Bernice B Trimble Steadman (now deceased)Jan Dietrich (now deceased)Marion Dietrich (now deceased)Jean Hixson (now deceased) High Hopes, Dashed Expectations Expecting the next round of tests to be the first step in training which could conceivably allow them to become astronaut trainees, several of the women quit their jobs in order to be able to go. Shortly before they were scheduled to report, the women received telegrams canceling the Pensacola testing. Without an official NASA request to run the tests, the Navy would not allow the use of their facilities. Jerrie Cobb (the first woman to qualify) and Janey Hart (the forty-one-year-old mother who was also married to U.S. Senator Philip Hart of Michigan) campaigned in Washington to have the program continue. They contacted President Kennedy and vice-president Johnson. They attended hearings chaired by Representative Victor Anfuso and testified on behalf of the women. Unfortunately, Jackie Cochran, John Glenn, Scott Carpenter, and George Low all testified that including women in the Mercury Project or creating a special program for them would be a detriment to the space program. NASA was stilling requiring all astronauts to be jet test pilots and have engineering degrees. Since no women could meet these requirements due to being excluded from such service in the military, none qualified to become astronauts. The Subcommittee expressed sympathy, but did not rule on the question. Nevertheless, They Persisted and Women Went to Space Former Soviet Cosmonaut Valentina Tereshkova and U.S. astronaut Cady Coleman (right), together before Colemans 2010 launch to space from the Baikonur Cosmodrome in Kazahkstan. NASA   On June 16, 1963, Valentina Tereshkova became the first woman in space. Clare Booth Luce published an article about the Mercury 13  in Life magazine criticizing NASA for not achieving this first. Tereshkovas launch and the Luce article renewed media attention to women in space. Jerrie Cobb made another push to revive the womens testing. It failed. It took 15 years before the next U.S. women were selected to go to space, and the Soviets didnt fly another female for nearly 20 years after Tereshkovas flight. Sally Ride was the first U.S. woman astronaut. NASA In 1978, six women were chosen as astronaut candidates by NASA: Rhea Seddon, Kathryn Sullivan, Judith Resnik, Sally Ride, Anna Fisher and Shannon Lucid. On June 18, 1983, Sally Ride became the first American woman in space. On February 3, 1995, Eileen Collins became the first woman to pilot a space shuttle. At her invitation, eight of the First Lady Astronaut Trainees attended her launch. On July 23, 1999, Collins also became the first woman Shuttle Commander.   Today women routinely fly to space, fulfilling the promise of the first women to train as astronauts. As time passes, the Mercury 13 trainees are passing on, but their dream lives on in the women who live and work and space for NASA and space agencies in Russia, China, Japan, and Europe.   Edited and updated by Carolyn Collins Petersen.

Seminar Public health Unit1 Research Paper Example | Topics and Well Written Essays - 250 words

Seminar Public health Unit1 - Research Paper Example Nowadays, there are many problems arising in Public Health that needs to be addressed. Public Health developed many techniques for defining and circumscribing a governable terrain, for example in the form of reports, pictures, numbers, charts, graphs, statistics, etc. that soon later develop in the form of seminars (Rose & Miller, 1992, p. 185). Public Health is composed of Public Health workforce who is both large and diverse. The review singled out the role of chairs, leaders, local government, together with chief executives, directors of public health and others working at director level are the one who conducted Public Health Seminar to strengthen the public health function (Department of Health, 2001, p.6). WHO, other specialized agencies and the UN provide technical and consultative services in connection with UNICEF- assisted projects at the planning stage, during the implementation of the projects and in evaluation of results. Public Health Seminar (University of Dakar, Senegal). UNICEF contributed $40,000 in 1962 to public health seminars held in 1963 & 1964. A seminar on health and nutrition and education of the public was held in Congo (Brazzaville) for 67 participants from 12 countries. Ad to higher level of training concerned with production and consumption of a well-balanced food supply for the family (Cannan, 1966, p.64) The Regional Director of Public Health highlighted male health needs and that something should be done to address. This resulted first, in a day-long regional men’s health seminar held in December 1995 for health authority representatives. There was a mixed representation from authorities across the region. In order to try, to identify strategic policy development at health authority level within the West Midlands following the consultancy input, attempts were made to contact all health authorities that sent representatives to the regional seminar in 1995 (Bamford & Luck, 2000, p.

Consumers' Unethical Belief and Attitude toward Counterfeiting Essay

Consumers' Unethical Belief and Attitude toward Counterfeiting - Essay Example The main issue is the consumer has the benefit of choice. A product may be counterfeit. But it may be as good as or better than the original. The customer is in no position to ascertain the true value of the product unless he buys it. However, his unethical belief may be product-specific. He may or may not be willing to test counterfeits of each and every product. For instance, clothes. The fashion business is highly fluid in the matter of originals and counterfeits (Ha, Sejin & Lennon, Sharron, 2006). Depending on the government's strength and the rule of law prevalent in the region, the consumer's reliance on counterfeits may be rewarding or counterproductive and the question of ethics does not bother the consumer because he has paid for the goods even if it is counterfeit (Tatnall, Professor Arthur, 2008). Consumer's belief and attitude rotates around the single, dominant factor that he is paying for the product and hence it does not matter if the product is counterfeit. If the counterfeit provides him with as much or better services than the original, his purchase of such goods does not bother him at all on the matter of ethics. It is true that an informed society is more tolerant of unethical belief. It also has a higher anti-business attitude because there is greater awareness of what is going on in big business houses. Big business houses have problems with ethics (Friedman, Hershey H et al, 2008, p38). They make choices between the greater evil and the lesser evil in the regular course of their business. This does not get reflected in their balance sheets or profit and loss account. They have to gloss them over. With globalization and use of the information technology, large (and even small) business houses make no bones about dubious business practices. The original manufacture too deigns to resort to counterfeiting to realize cost and other benefits. The practice is too ingrained and enmeshed between the original and the counterfeit to separate one from another. Nothing is lost in the process except consumer's cynicism and respect for the original (Decker, Melissa A, 2004, p6). In the ultimate analysis, it is difficult to hold on to ethics and do business at the same time. By our view of ethics, we even blame the Almighty for committing many blunders. Also, the different shades of ethics do not have the same order of value in the eyes of different individuals. The world highly differs in ethical standards between individuals. Business must serve its own interests, setting the best examples in the process. Sometimes, their choice may not appear morally correct. Technically, however, business may not have committed any offence. Nonetheless, if the consumer is unhappy with a company's stance, it will result in anti-big business attitude (Sender, Katherine, 2002). Consumers with more tolerant of unethical belief will have lower social cost of counterfeit attitude If the consumer takes social cost into account, he will not be able to make use of his freedom of choice. The

Mining and use of Natural resouces Essay Example | Topics and Well Written Essays - 500 words

Mining and use of Natural resouces - Essay Example olcanoes; the awareness of these hazards has made the modern man life safe through the modification of the houses and other infrastructures (Husain, 2008). The possibility of an earthquake occurring is 100 percent and that means an earthquake can occur anytime and somewhere on the earth. Asserting that an earthquake will occur does not really mean that earthquake has been predicted (U.S. Geological Survey, 2009). Presently, earthquake cannot be predicted but the statement may be true due to the fact that a number of earthquakes (in millions) occur each year, thus, their occurrence daily is in thousands (they are too minute to be located). Earthquake prediction is a possibility in the future. There is an ongoing research done by USGC and other state and federal agencies, private institutions and universities. The reality of earthquake prediction is possible some day in the future but this is only when the mechanisms of earthquake are fully exploited (U.S. Geological Survey, 2009). Industrialization and urbanization are responsible for different types of surface/subsurface water pollution and wastes and it has become mandatory for the schools in the developing countries to offer geoscience education. The neglect of the subject at some level of education (especially at the junior level) has caused the lack of awareness about energy conservation, environmental protection, and the conservation of other geological raw materials (Husain, 2008). With the help of the geology-based assessment methodology, it is estimated that there are about 53 (TCFG) trillion cubic feet of nonassociated natural gas in undiscovered and conventional accumulations and mean volumes of 896 million barrels of oil in the National Petroleum Reserve in Alaska and the adjacent State waters; this is according to the U.S. Geological Survey. The volume of undiscovered oil estimated by U.S. Geological Survey is lower than the one estimated in 2002 and this is due to the recent exploration drilling

IMC and Customer Satisfaction Essay Example | Topics and Well Written Essays - 1000 words

IMC and Customer Satisfaction - Essay Example Guided by the company’s culture of ensuring that customers look trendy thus keeping up with fashion, we will go deeper in establishing and maintaining a closer and an in depth touch with our clientele and referrals. We are intending to incorporate the following personal marketing means: Email marketing whereby we shall be sending emails to our customers on a weekly basis informing them of new products and designs in them. We are also planning to use our clientele phone database to reach them through short messaging services. To reach referrals in places that we have not yet set our distribution and retail outlets, we are planning to use search engine optimization and search engine marketing once we develop our company’s website. In mean time, we are outsourcing content marketing with social media likes of face book, youtube, instagram and Olx. This is in line with our advertising strategy of marketing mix which much influenced by distribution costs, the type of marketin g that we intend to use and the financial status of the company at the moment. With the product strategy we intend to have pictorial captions of all the products and design in stock and post them in the social media. ... This has been eased by our market survey which weighed in the income levels and distribution of our target market. This will not only guide us in pricing but also in product distribution and innovations on our designs to meet the market needs and minimize unnecessary losses. For the place strategy, our advisements are customized to meet different towns’ environmental, social, economic and cultural backgrounds. This will rule out the inconvenience of finding the advertised product in form that does not meet your cultural background and the price tag not meeting your financial capabilities. This is intended to maximize online search and ease decision making buy clients and referrals. For the promotional section, this strategy will locate the loss making markets in our distribution chains and come up with appropriate sales or discounting promotional strategies (Bradley, 2010p33). Question 2: Determine how the effectiveness of the advertising will be measured. To achieve companyâ €™s projected revenue growth of 40% and profits margin of 50% requires effective advertising and marketing. The success of these strategies will be measured by the orders and sales the company will close in the span of ten years. Alternatively the company also intends to apply the crowd sourcing strategy to ascertain consumer’s levels of satisfaction with commodities bought, future expectations of brand development and what features they want with the new products in the market. The electronic payment system that the company intends to produce will also provide the basis for the crowd sourcing. This strategy will be achieved by customer responses in our personalized marketing strategy of emails and short messaging services to the clients. Further interactions with clients on social

Music in the Baroque Era Research Paper Example | Topics and Well Written Essays - 750 words

Music in the Baroque Era - Research Paper Example Before getting into details about the factors that shaped the development of Baroque music, it is significant to know the basics of Baroque music. First of all, one must know that the Baroque music, as agreed upon by most researchers and critics, is used to refer to music that was composed during the time period of â€Å"1600 to 1750† (â€Å"). This cultural and artistic movement originated in the Western European region, mainly Rome, and then extended to other parts of the world such as baroque art in â€Å"Latin and South America† as well as architecture in â€Å"Ethiopia and America†. Basically, Baroque music can be defined as music that aims at evoking â€Å"emotional states† by the process of â€Å"appealing to the senses, often in dramatic ways†. Although Baroque music primarily refers to the music that was developed during the Baroque era, it is characterized by several other qualities in addition to the time period of its origin. These qual ities include â€Å"grandeur, sensuous richness,† drama expressed through movement and tension as well as â€Å"emotional exuberance† (1). Furthermore, this artistic style of movement often tended to â€Å"blur distinctions† between various artists, thereby uniting all kinds of musicians through the divine atmosphere generated by music. The origin as well as the development of this type of music finds its roots in the movements based on â€Å"Catholic Counter- Reformation,† thereby using its prime characteristics of â€Å"overt rhetoric and dynamic movement† in order to express the â€Å"self-confidence†.

Dinler v. City of New York, 607 F.3d. 923 (2d. Cir. 2010) Case Study

Dinler v. City of New York, 607 F.3d. 923 (2d. Cir. 2010) - Case Study Example Thus, it was ordered that reports by covert operatives are of confidential nature and, therefore, cannot be revealed to the defendants on the grounds of safeguarding public interest. The court further added that the plaintiffs did not have sufficient reasons to warrant the production of the police reports, which are confidential in nature. Thus, the writ was granted and the orders of the lower court were vacated. The case was previously heard by the court for the Southern District of New York where the plaintiffs had petitioned and during the trials they requested for the production of undercover police reports. The court directed the city to produce the documents for verification by plaintiffs during the trial. The plaintiffs alleged that the mass arrest of the demonstrators constituted the violation of their â€Å"state and federal constitutional rights† (United States District Court Southern District of New York, 2012, p.1). During the trial, they requested the production of police reports by covert operatives and the city filed writ for mandamus on the grounds that such documents cannot be divulged before the public. However, the district court ordered that the documents be produced and as an alternative suggested that it be done â€Å"attorney’s eyes only basis† (Adams, n.d., p.1). In this scenario, the city had to resort to seeking a writ for mandamus as producing the documents for the scrutiny of the attorney would also have compromised the confidentiality of the reports. The Court of Appeal granted the writ on the grounds that the petition of the city qualifies for a mandamus as it raised â€Å"novel and significant† questions of law (p.1). The court also agreed to the fact that police reports are entitled for â€Å"law enforcement privilege† and thus the these are not to be divulged to either the plaintiff or their attorneys (p.1). The main

Music in the Baroque Era Research Paper Example | Topics and Well Written Essays - 750 words

Music in the Baroque Era - Research Paper Example Before getting into details about the factors that shaped the development of Baroque music, it is significant to know the basics of Baroque music. First of all, one must know that the Baroque music, as agreed upon by most researchers and critics, is used to refer to music that was composed during the time period of â€Å"1600 to 1750† (â€Å"). This cultural and artistic movement originated in the Western European region, mainly Rome, and then extended to other parts of the world such as baroque art in â€Å"Latin and South America† as well as architecture in â€Å"Ethiopia and America†. Basically, Baroque music can be defined as music that aims at evoking â€Å"emotional states† by the process of â€Å"appealing to the senses, often in dramatic ways†. Although Baroque music primarily refers to the music that was developed during the Baroque era, it is characterized by several other qualities in addition to the time period of its origin. These qual ities include â€Å"grandeur, sensuous richness,† drama expressed through movement and tension as well as â€Å"emotional exuberance† (1). Furthermore, this artistic style of movement often tended to â€Å"blur distinctions† between various artists, thereby uniting all kinds of musicians through the divine atmosphere generated by music. The origin as well as the development of this type of music finds its roots in the movements based on â€Å"Catholic Counter- Reformation,† thereby using its prime characteristics of â€Å"overt rhetoric and dynamic movement† in order to express the â€Å"self-confidence†.

Corporate Strategy and Strategic Directions of Nestle Assignment

Corporate Strategy and Strategic Directions of Nestle - Assignment Example New business policies are created by the form’s managers to help the corporation venture into newer segments like nutrition and wellness through the combined actions of research and development and incorporation of new technology and business principle. Moreover the company further works in enhancing the level of communication with the effective consumer base spread along various regions and thereby to modify its production and business policies. Development or modification in the production lines together working on business policies aimed at creation of local supplier networks helps the company in gaining the due potential of positioning its brand on a higher scale (Schmid, Slabeva and Tschammer, 2001, p.278-279; Bell and Shelman, n.d., p.775). Porter’s Five Forces Model The strategic framework of Nestle can also be analysed based on Porter’s Five Forces Model that would help analyse the industrial environment of the firm. Firstly in regards to the power of buyers, the company works in changing its production and business paradigm to rightly adapt to the changing needs of the consumer sphere. The management body of the company renders special focus on enhancing the level of communication with consumers in the targeted market thereby identifying their needs and changing production patterns accordingly. Secondly the company takes effective control of the supply chain activities by setting of local and regional supply chain and distribution networks. The company acting on the information technology paradigm effectively communicates with the supply chain networks spread along geographical territories to govern their actions pertaining to supply of healthy and fresh produces. Thirdly the company reduces the threat rising from the growth of substitu te products through the gaining of patents and trademarks pertaining to the different innovative activities. Further the company also enhances the assortment of its production base to help develop a huge array of products pertaining to different product and consumption categories like nutrition, pet and baby products, pharmaceutical products and the like. Working on such huge array of products limits the chances of being imitated by local and regional producers. Nestle working on a highly integrated supply chain structure focused on regional and local areas helps in gaining on economies of scale thereby producing products at low costs. Moreover its enhanced communication base with targeted consumers pertaining to regional economies also restricts the consumers to shifting over to other local brands. Its acquisition strategies also help in gaining over the control of regional and local players thereby creating further entry barriers. The company also works based on an umbrella brandi ng strategy that helps the consumers

History Of Mass Media From Traditional Age

History Of Mass Media From Traditional Age Mass media has coexisted with Homo sapiens since the brink of time as its history stretches back beyond the dawns of recorded history to the individual who then wanted to reach out to a larger group of audience through any form of communication, regardless a painting on the wall of a cave, or just by telling a story to a group of people. History of mass media can be traced back to the early days of dramas that were performed in various cultures. The word media was first mentioned in the 1920s, but back then, it referred to something that had its origin much further in the past and the term Mass Media originated with the print media that was also its first example. The first newspaper was printed in China 868 A.D, but due to the high cost of paper and illiteracy amongst people, it didnt prosper. It was Johannes Gutenberg, who for the first time printed a book in a printing press in 1453. However, the invention of printing press in the late 15th century gave rise to the first forms of mass communication, enabling publication of books and newspapers on a larger scale than previously possible. According to Wikipedia, mass media refers collectively to all media technologies, including the Internet, television, newspapers and radio, which are used for mass communications, and to organizations which control these technologies. Over the years, during the period post-Second World War, radio, television and video were introduced. The audio-visual facilities became immensely popular as they provided information and entertainment. Of late, it is the Internet which has become the latest and most dominant of all the mass media. Here, information is been generated through various websites and search engines. One can play games, listen to radio while working and chat with friends and relatives, irrespective of location. It also gives information on various topics such as literature, politics, science, sports, fashion, movies, education, career, jobs etc. similar to other types of mass media. Indubitably, one of the biggest influences in our modern lives today, is the force of mass media. Without this medium of communication, our way of live and our civilization would be much more backward than where we are today. We humans are still immature as we definitely have a lot of growing up to do as a race, and mass media is a tool that is supposed to aid us in achieving the aim of fulfillment. Mass media comprises of two parts; print media and the broadcast or also known as electronic media. The print media refers primarily to newspapers and magazines. Radio, television and the Internet constitute the broadcast media. Mass media is simply a section of the media that spreads to a large audience simultaneously, through various types of media. The simplest way to understand what mass media is about is to take a look at newspapers. The first high-circulation newspapers arose in the eastern United States in the early 1800s, and were made possible by the invention of high-speed rotary steam printing presses and railroads which allowed large-scale distribution over wide geographical areas. However, mass production of newspapers had a downfall. The increased rate of circulation led to deteriorate in feedback and interactivity from the readers, which made newspapers a one-way medium. Newspapers first appeared in Europe in the mid-17th century. They evolved gradually from a similar type of publication called broadsheet a single sheet of paper that responded to unusual events. Although newspapers of today and those in the past are quite similar in almost every aspect, newspapers and their content have changed over time. Newspapers in different communities often contain dissimilar contents. The future for newspaper industries seems to fade over time as people look to the Internet for news and young people turn away from papers, paid-for circulations are falling year after year. Papers are also losing their share of advertising spending. Classified advertising is quickly moving online. Inevitably, the newspaper industries which was once experienced explosive growth now faces cyclical trough as new technology such as the existence of e-book has rendered obsolete newspapers in their traditional format. Revenue has plummeted since fierce competition from internet media has squeezed older print publishers. The number of people reading newspapers and magazine has decreased over the years, and polls indicate that the public has more confidence in the accuracy of stories aired on television than in the papers. On the other hand, those who get their news from the print media are better informed. On the bright side, reading newspapers has a lower impact on global warming than reading online. This is so because the impact from powering a computer itself outweighs the impact from creating newsprint. According to Torraspapels Paper, Reading a newspaper generates lower impact on global warming than reading the news online for 30 minutes. Most newspapers today focus on local coverage. There are only a few that cover national issues in depth, and whose editorials can influence national policy. How important the print media is to the individual is subject to debate, however. Magazines, on the other hand, were known to exist since the 1700s in which it resembled books. Based on historical research, the first magazine ever produced was called The Gentlemans Magazine, released in January, 1731 by well-known writer of his prime, Edward Cave. The main idea of Edward was to compile a monthly issue of news and commentary on topics the public were interested in. The difference between magazines and newspapers is that magazine has a relaxed style of writing, while giving and sharing opinions in a magazine is encouraged. However, newspapers during that era were more fixed and straight-to-the-point, following strictly to collected data and statistics. Magazines from the past have a similar purpose to newspapers, criticizing organizations. For instance, Daniel Defoes first English magazine, The Review was published to criticize the Catholic Churches of England. The magazine was also released during the 1700s but published magazines then only lasted for a few months as publishers are geographically limited and the cost of magazine printing is very expensive. More than five decades after magazines were introduced, mass circulation was made possible. Magazines which was once only affordable by the buying elite, now available for the working class as well, and the subject matter had shifted mostly to entertainment sake as well. Magazines are now very affordable to the public. This was made possible by the lesser cost in printing and a bulk of the cost is also reduced due to the many advertisers that the magazines have. This is why that it is in magazines that advertising went full-blast. They can secure one whole page for their products in colored form unlike that in newspaper. Admittedly, this can cost more than the dailies but the potential buyer would be enticed more about the product as the ad would be more attractive in color. Nevertheless, from there, the concept of magazines expanded to various interests, ranging from sports to entertainment, general knowledge and more during todays popular culture. Magazines have a more casual style of reading as literary freedom is practiced. With this, venturing into each interests or fields is easier and more fun as magazine writers have freedom to express their ideas on the subject, as collected data comes second in magazine writing. Today, magazines can be found in almost every newsstand, divided into categories; some of them include IT, fashion and family. Successful magazines include Readers Digest, National Geographic and Peoples Magazine which are also placed in the Top 10 most subscribed magazines in the world. Readers can now also choose from the subscription options that publishing companies offer their customers. They can choose to be subscribed on a daily, weekly, monthly, semi-annually or annually on their magazine of choice. It is also great for short reading for its articles would not really be so mind-boggling but not that shallow either. This is why a lot of readers prefer magazine as well because they are not intimidated by the number of pages within, and they can stop at one article anytime they like and read the other articles any time they want. Book reading gives a much more different experience in which if you stopped at a section, you have to read the rest immediately if you dont want to risk losing yourself or being confused with the story. Magazines really had gone a long way since then as it already evolved itself in just less than three centuries and it was able to stand on its own with its own share of loyal followers. It is already an industry on its own and the evolution doesnt stop there. Magazines would still evolve and change but rest assured that its followers would be with them all the way. Commercial radio first began to broadcast in 1920, and got into politics very quickly carrying the results of that years presidential election. The 32nd President of the United States, President Franklin Roosevelt effectively used radio to communicate directly with the American people through his fireside chats during the worst days of the Depression. Radios are the earliest form of televisions, developed over 80 years ago when wireless communication was never a thought even in the most brilliant scientists minds. It was until the late nineteenth century that James Clerk Maxwell developed the first radio-wave theorem in 1864. Mathematically, he proved that if an electrical interruption is of short distance from the point at which it occurred, there would be effect or passage of electrical current due to a type of wave that moves at the speed of light, in which the electromagnetic energy would travel. Heinrich Hertz experimented with Maxwells thesis in 1888 and demonstrated that waves travelled in straight lines and could be reflected by a metal sheet. Augusto Righi, an Italian physicist, continued and refined Hertzs work, establishing the equality between electrical and optical vibrations. Another scientist, Temistocle Calzecchi-Onesti, constructed, in 1888, a tube due to his belief that electrical discharges of atmospheric perturbations influence iron filings. In 1894, Oliver Lodge named Temistocles famous tube the coherer and increased the reception gain of the hertzian waves. Alexander Popoff then created a vertical metal pole by using Lodges coherer and collecting atmospheric disturbances in a rudimentary antenna. The invention of these instruments helped Guglielmo Marconis discovery who verified that electromagnetic waves travel between two points separated by an obstacle which led to the creation of the first radio transmitter. This experiment was repeated with larger spark gaps starting with 5 feet; expanded up to 100km and radiotelegraphy was born. The first radio station began operation in the 1920s. The broadcasting radio station was KDKA in Pittsburgh. This service became very popular and soon the concept spread around the globe. Early uses of radios were maritime, for sending telegraphic messages using Morse code between ships and land. Radios were used to pass on orders and to communicate between armies and navies on both sides in World War I. Germany used radio communications for diplomatic messages once it discovered British had tapped its submarine cables. Besides broadcasting purposes, point-to-point broadcasting, including telephone messages and relays of radio programs became common in the 1920s and the 1930s. In the pre-war years, radios were the development of detection and locating aircrafts and ships by radars. As time progressed, so did the development of radio. Today, the concepts used in radios are also used in many modern devices that are now essential to our modern lives. Inventions of radios ultimately lead to telephony (Mobile phones), videos (Television sends the picture as AM and the sound as AM or FM, with the sound carrier a fixed frequency), satellite navigation systems (Satellites with precision clocks, the satellite then transmits its position, and the time of the transmission, the receiver listens to four satellites, and can figure its position as being on a line that is tangent to a spherical shell around each satellite, determined by the time-of-flight of the radio signals from the satellite. A computer in the receiver does the math), radars (Detects objects at a distance by bouncing radio waves off them. The delay caused by the echo measures the distance and the direction of the beam determines the direction of the reflection), radio remote control (Radio remote controls use radio waves to transmit control data to a remote object as in some early forms of guided missile, some early TV remotes and a range of model boats, cars and airplanes while large industrial remote-controlled equipment such as cranes and switching locomotives now usually use digital radio techniques to ensure safety and reliability), heating (Radio-frequency energy generated for heating of objects is generally not intended to radiate outside of the generating equipment, to prevent interference with other radio signals. Microwave ovens use intense radio waves to heat food. Diathermy equipment is used in surgery for sealing of blood vessels. Induction furnaces are used for melting metal for casting, and induction hobs for cooking), and even radio services. Radio became the dominant form of media during and after World War II, as it could provide war information much faster than newspapers, and people desired current news of the war situation and of their relatives fighting overseas. However newspapers still supplied daily information and advertising. Radios importance as a news and information source declined however with the introduction of television in the late 1940s. Television dominated the media industry in 1950s. Radio and print media was to compete with television that seemed to give the best of both media: pictures and sound. With the advent of television in the 1950s, print media and radio were forced to rethink their approaches towards news and entertainment. The new media changed the nature of running for the United States presidential office, the first campaign ads for a presidential candidate appeared on television in 1952 and the first presidential debate was aired in 1960 between Senator John Kennedy and Vice President Richard Nixon. The television however was not invented by a single inventor, instead by many who contributed to the evolution of television. It was Joseph Henrys and Michael Faradays work with electromagnetism in 1831 that jumpstarted the evolution of electronic communication. In 1862, the very first still image was transferred over wires by Abbe Giovanna Caselli, the first person to accomplish such feat in the history of mankind using his brilliant invention, the Pantelegraph. Scientists May and Smith then experimented with selenium and light, which eventually revealed the possibility of transforming images into electronic signals in 1873. Boston civil servant George Carey thought about complete television systems and in 1877 he put forward drawings for what he called a selenium camera that would allow people to see by electricity. By 1880, great inventors, Alexander Graham Bell and Thomas Edison theorize about telephone devices that were capable of transmitting images as well as sounds. Alexander invented the photophone, a device that used light to transmit sounds but he wanted to advance his device for image sending. Four years later, Paul Gottlieb Nipkow, first to engineer a rotating-disc technology that was able to transmit pictures over wire, making Paul Nipkow the father of mechanical televisions. He was the first human ever to discover televisions scanning principle, in which light intensities of small portions of an image are analyzed and transmitted, making Paul Nipkow the forerunner of televisions. At the Worlds Fair in Paris, the first International Congress of Electricity was held. That is where Russian Constantin Perskyi made the first known use of the word television. At the dawn of the 20th century, the momentum of ideas and discussions shifted to physical development of television systems. Inventors around the globe attempted to build mechanical television systems based on Paul Nipkows rotating disks and electronic television systems based on cathode ray tubules developed independently in the 1907 by English inventor Alan Archibald Campbell Swinton and Russian scientist, Boris Rosing. Electronic television systems lagged behind mechanical systems for several years as mechanical television was cheaper to build and delicate parts was not used. Besides, it was difficult to get financial backing to develop electronic television when mechanical television worked so much better at that time and with a cheaper working system, the public didnt see the need to change. However, Vladmir Kosmo Zworykin and Philo Taylor Farnsworth made some critical breakthrough, and electronic televisions began to catch up. Electronic television systems eventually replaced mechanical systems. Peter Goldmark, working for Columbia Broadcast System, demonstrated color television to the Federal Communication Commision in 1946. His system produced color pictures from a red-blue-green wheel spin in front of a cathode ray tube. Cable television, formerly known as Community Antenna Television or CATV, was born in the mountains of Pennsylvania in the late 1940s. The first successful color television system began commercial broadcasting on December 17, 1953 based on a system designed by Radio Corporation of America. On June of 1956, practical television remote controller first entered the homes of Americans. The Germans however used remote control motorboats during World War I. In the late 1940s, the first non-military uses for remote controls appeared. The very first prototype for a plasma display monitor was invented in July 1964 at the University of Illinois by professors Donald Bitzer and Gene Slottow, and then graduate student Robert Willson. However, it was not until after the advent of digital and other technologies that successful plasma televisions became possible. There was an explosive growth of the media in the 1980s, especially television. Satellite television reported events across the world live. With competition from 24-hour cable television news, many newspapers disappeared. Cable news and subscription cable television also rose in popularity, competing with network television. According to a Media Research in May 1994, 98 percent of all American houses has at least one TV set. 63 percent received at least basic cable. It is estimated that the average American spends 20-25% of his or her time with the television on. According to a Newsweek article on June 7 1999, the United States is the largest exporter of television programs and American movies are in prime time television all over the world. However, the Europeans are now making more of their own shows and sitcoms that have more local flavour. As in the 80s, parents continue to question the appropriateness and value of media programming for children of different ages. As the 20th century was coming to an end, a new media was born the Internet. It links people together through their computer terminals with modems connected to telephone lines and with the Internet electronic publishing and chat rooms sprang up, allowing individuals to express their opinions freely to a large global audience, giving printed media a challenge to survive. With minimal technical information, any individual will be capable of commenting personal views on air without the huge expense as of in traditional publishing. The Internet also gave advertising a whole new platform to promote their products and delivering their message. The future of mass media is yet to be unknown as there are possibilities of new medium yet to be invented and because of the widespread distribution of cellphones and the Internet, it is easy to forget that both technologies are at their immature stage. However, it is unlikely that we, as of living in this society are able to focus on the lens of history with clarity upon what these technologies have or might have effect upon us in the future. Mass communication is truly the mass power to shape the future of human culture as communication is culture and since humans are searching for new forms of communication, indubitably, we are indirectly looking at new forms of utilizing power, new forms of controlling individuals and new forms of shaping the human culture to come.